My Friend Irma, created by writer-director-producer Cy Howard, was a top-rated, long-run radio situation comedy, so popular in the late 1940s that its success escalated to films and television, while Howard scored with another radio comedy hit, Life with Luigi. Marie Wilson portrayed the title character, Irma Peterson, on radio, in two films and a television series. The radio series was broadcast on CBS Radio from April 11, 1947 to August 23, 1954.

Characters and story

Dependable, level-headed Jane Stacy (Cathy Lewis, Diana Lynn) began each weekly radio program by narrating a misadventure of her innocent, bewildered roommate, Irma, a dim-bulb stenographer from Minnesota. The two central characters were in their mid-twenties. Irma had her 25th birthday in one episode; she was born on May 5. After the two met in the first episode, they lived together in an apartment rented from their Irish landlady, Mrs. O'Reilly (Jane Morgan, Gloria Gordon).

Irma's boyfriend Al (John Brown) was a deadbeat, barely on the right side of the law, who had not held a job in years. Only someone like Irma could love Al, whose nickname for Irma was "Chicken". Al had many crazy get-rich-quick schemes, which never worked. Al planned to marry Irma at some future date so she could support him. Professor Kropotkin (Hans Conried), the Russian violinist at the Princess Burlesque theater, lived upstairs. He greeted Jane and Irma with remarks like, "My two little bunnies with one being an Easter bunny and the other being Bugs Bunny." The Professor insulted Mrs. O'Reilly, complained about his room and reluctantly became O'Reilly's love interest in an effort to make her forget his back rent.

Irma worked for the lawyer, Mr. Clyde (Alan Reed). She had such an odd filing system that once when Clyde fired her, he had to hire her back again because he couldn't find anything. Irma was useless at dictation and would mangle whatever Clyde dictated to her. Asked how long she had been with Clyde, Irma said, "When I first went to work with him he had curly black hair, then it got grey, and now it's snow white. I guess I've been with him about six months."

As the program evolved, Irma became even less bright and gained an annoying tendency to whine or cry whenever something went wrong, which was at least once every show. Jane's love interest was her boss, the millionaire Richard Rhinelander (Leif Erickson), who seemed to have no real interest in her. Other actors included Bea Benaderet.

Sponsors

The show was sponsored by Swan Soap, and Irma would usually make a silly remark about it so the name could be advertised. Frank Bingman was the announcer for Swan Soap. The program was also sponsored by EMMD's which got rid of breath and body odors and each tiny capsule was said to contain 100g (nearly four ounces) of chlorophyll, which is a miracle in itself. Pepsodent was also a sponsor.

Because of the popularity of the show, early in the series (shows 41-43), a contest was run for the services of Irma/Marie Wilson to act as a secretary for the highest bidder for one day, with her willing to travel anywhere in America. The money was to go to the March of Dimes charity to fight polio. Three business men bid $1,000 but the winner was the Coca Cola Bottling Company of Fort Worth, Texas which bid $5,000 to have Irma as their secretary for a day.